A Booming Market for Used iPhones
Apple is expert at stoking desire, seducing consumers to line up and pay a premium for its newest models. At the moment, though, the hottest iPhones are less expensive—and old. Sales of refurbished iPhone 4’s and 4S’s are booming among price-conscious shoppers, especially in fast-growing emerging markets, and U.S. phone companies are racing to outdo one another with trade-in deals for customers willing to part with those models. In April, T-Mobile US launched a promotion that lets iPhone 4 and 4S owners swap for an iPhone 5 with no money down. AT&T countered that offer in mid-May, spotting iPhone 4S owners up to $200, its price for a 16-gigabyte iPhone 5.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.