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Final Soccer World Cup Sponsor to Spend $50 Million in 15 Months

Grupo SBF’s Centauro unit, Latin America’s largest sporting goods retailer, said it will spend more than $50 million on marketing for next year’s soccer World Cup after becoming the tournament’s final commercial partner.

The agreement with soccer’s governing body to become a World Cup national supporter also gives Centauro marketing rights at next month’s eight-nation Confederations Cup.