The Next Big Thing in Big Data: People Analytics
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When we use data to uncover the workplace behaviors that make people effective, happy, creative, experts, leaders, followers, early adopters, and so on, we are using “people analytics.”
Thousands of years ago, this data came from our observations. By watching others react to changing conditions, people were able to make educated guesses about what makes them effective and happy. Later, we augmented our senses using surveys and interviews, establishing new metrics that were more quantitative, but this did not herald any radical changes in the way people run companies.