Why DirecTV Will Take a Pass on Mobile

CEO White isn’t following rival Dish into wireless technology
Michael White, president and chief executive officer of DirecTV Photograph by Jonathan Alcorn/Bloomberg

DirecTV and Dish Network, the two largest U.S. satellite-television companies, spent two decades building their businesses and chasing subscribers with essentially the same strategy: promising more channels, better service, and lower prices than cable. While Dish has embarked on a daring diversification strategy into mobile services with a $25.5 billion bid to take over Sprint Nextel, industry leader DirecTV plans to stick to what it knows, according to Chief Executive Officer Michael White. “Wireless, for us, doesn’t make sense,” White says. “We have an amazing product. It’s in-home theater.”

To continue reading this article you must be a Bloomberg Professional Service Subscriber.