HTC One, a Comeback Attempt That Could Fall Short

Its new phone is getting great reviews, but may be too late
Photo illustration by 731; Photograph by Craig Zuckerman/Getty Images

Less than two years ago, HTC was the little Taiwanese company beating Apple on its home turf. The onetime contract manufacturer was the top-selling smartphone maker in the U.S. in 2011’s third quarter, taking 24 percent of the market by offering devices at different price points. Two months later, its fall began: The iPhone 4S’s release muscled out HTC, and the company told investors it was cutting revenue forecasts more than 20 percent for a quarter that was already half over.

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