At Walmart and Other Retailers, Price-Matching Has Its Perils
This Easter, Wal-Mart Stores debuted a TV commercial promoting its Ad Match Guarantee. An excited clerk touts the policy’s benefits to a shopper named Janette from Lithonia, Ga. “That price?” he says, pointing to an advertising circular Janette’s brought in. “Walmart will match it right at the register. And you don’t even need your ad!”
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