Whole Foods Profits By Cutting 'Whole Paycheck' Reputation

Customers check out at a Whole Foods store in New York Photograph by Victor J. Blue/Bloomberg

For most of its 33 years in business, Whole Foods has tried to convince shoppers and investors that it isn’t just out for chief executive officers and affluent soccer moms. The company’s bid for the middle market may finally be paying off, based on a stellar earnings report released late yesterday.

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