Facebook to Add Yext’s Business Data as It Touts Search Feature

Yext Inc., a New York-based startup that lets businesses manage information on websites such as Yelp and Foursquare, is expanding its service to Facebook.

Yext, which introduced its technology in 2011, allows businesses to store their data in one place and automatically send any updates to about 50 websites. That means if a store’s hours or address changes, the owner doesn’t have to manually input the information into multiple pages. The business listings will begin syncing with Facebook today, Yext said.