HTC Chief’s Last Chance at Turnaround Rides on One Handset
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HTC Corp. President Peter Chou called his latest smartphone One. As sales slide and market share shrinks, that name may represent the number of chances he has left to turn the company around.
Product delays, marketing failures and management turnover at the Taoyuan, Taiwan-based company pushed net income down 98 percent last quarter to the lowest on record. Once the top-selling smartphone vendor in the U.S., HTC now lags Samsung Electronics Co. and Apple Inc., which ship 22 times as many handsets globally combined.