Charles Giancarlo’s ItsOn to Offer Customizable Wireless Plans
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Charles Giancarlo, Cisco Systems Inc.’s former chief of product development, will unveil this month a wireless service that will seek to compete with bigger carriers by offering customized plans.
ItsOn Inc., a mobile-technology venture based in Redwood City, California, plans to offer mobile plans with options that can be tailored to user needs, Giancarlo said. Using a smartphone application, consumers will be able to change services at any time and share minutes, text and data allowances with others. Customers will have to buy a mobile device from ItsOn and pay full price, rather than a reduced, subsidized amount.