Biggest Carmaker Shifts Focus to Shield Margins: Corporate India
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Maruti Suzuki India Ltd., the nation’s biggest carmaker by volume, is tapping the country’s rural market to boost sales and shield its best profit margin since 2011.
Maruti, which almost doubled net income in the quarter ended March 31, plans to increase sales in rural areas of the world’s second-most populous nation after deliveries in small towns and villages exceeded those in large cities, said Mayank Pareek the company’s sales head. The New Delhi-based company, which has customers in 50,000 of the nation’s 650,000 villages, will raise marketing expenditure to attract clients in the countryside, he said.