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How Those Dove 'Real Beauty Sketch' Ads Went Viral

How Those Dove 'Real Beauty Sketch' Ads Went Viral
Courtesy Dove via YouTube

What’s this “Real Beauty Sketches” Dove commercial that everybody’s talking about?

It’s a Web-only commercial that made its debut in mid-April as part of Dove’s ongoing “Campaign for Real Beauty.” In the spot, which is presented in both three- and seven-minute versions, a forensic sketch artist draws several women, based only on their descriptions. (They’re concealed behind a screen.) Then he draws a different portrait of each woman, based on descriptions by relative strangers. The resulting sketches are displayed side by side; in all cases the portraits inspired by strangers are more flattering than the women’s own versions of themselves. The tagline reads: “You are more beautiful than you think.”