Pursuits
Swatch Attracts Attention to Own Timepieces Amid IWatch Talk
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Swatch Group AG, skeptical about Apple Inc.’s possible entrance into the watch industry, will attempt to turn attention back to its own timepieces at a watch fair debut this week.
The Swiss watchmaker will hold a press conference tomorrow to showcase the “latest revolutionary Swatch innovation” and mark its 30th anniversary. It will be the first time that Swatch Group brings its namesake brand of inexpensive plastic timepieces to Baselworld, the world’s biggest trade fair for watches. Until now it has only used the event to showcase higher-end brands such as Omega and Breguet.