Publicis’s Starcom Unit to ‘Monetize’ Twitter Audience, CEO Says
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Publicis Groupe SA, the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Chief Executive Officer Maurice Levy said today.
Publicis’s Starcom MediaVest Group “will find the way to monetize their audience,” Levy said in an interview on Bloomberg Television with Francine Lacqua. “This could be pop-ups, this could be video, this could be new formats so we are working very hard with Twitter to find the right way to commercialize their space.”