Adidas Can’t Keep Up With Demand for Boston Marathon Tribute T-Shirts

Marathon apparel selling fast as token of solidarity
Courtesy Adidas

Adidas, the official apparel supplier to the Boston Marathon, says it has sold out of the tribute T-shirts it released after the bombing. The shirts, with the slogan “Boston stands as one” across the chest, sell for a symbolic $26.20 (mirroring the distance of a marathon). The full purchase price of each shirt is being donated to the One Fund Boston, a charity established to support victims of the marathon attack. “Efforts are being made to restock so that together we can continue to help those affected by the tragic events in Boston,” writes Adidas spokeswoman Katja Schreiber. “In the meantime, we are asking everyone to continue to show support by donating directly.”

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