Turkish Fashion Designers Make Muslim Style Chic

In Istanbul on a recent Friday, it was time to send the page proofs of Ala magazine to the printer. Ala, which means “the most beautiful of the beautiful,” is the world’s first fashion publication for conservative Muslim women. Its office doesn’t feel like a bastion of traditional Islam: The talk is of models, photo shoots, deadlines, and accessories.

Zeynep Hasoğlu, Ala’s new editor in chief, sits behind a giant desk, her brown eyes amplified with dark eyeliner and mascara. She wears a black blazer with matching pants, her tiny frame weighted by a massive tiered rhinestone collar necklace. Stiletto shoes complete her outfit—a look that many of her readers want. “We are trying to convey international fashion to ladies without infringing on our values,” says Hasoğlu. She flicks through her iPad as she describes an unfulfilled need of affluent women who have money to burn but little understanding of how to spend it. They don’t know about Islamic designers because Muslim fashion has been a word of mouth industry.