Rigging Libor, bribing governments, running sweatshops: Corporations’ worst behavior is often the most visible. B Lab, a small Berwyn (Pa.) nonprofit, is trying to highlight the opposite stories: businesses that act responsibly, treat their workers well, and do good things for the environment and their communities.
Since 2007, B Lab has certified as “B Corps” more than 700 companies trying to balance their social missions with making profits. Its process involves documenting the company’s beneficial impact (and the company paying a fee to B Lab of $500 to $25,000 a year, depending on revenue). Most B Corps are relatively unknown small or midsize companies. A handful, like Patagonia and Warby Parker, are bigger brands.