Nissan Hires Ram Chief for Brand in U.S. as Castignetti Departs
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Nissan Motor Co., with U.S. sales lagging the industry’s rebound this year, said it hired a former Chrysler Group LLC executive to run its namesake brand in the country after the departure of a long-time sales official.
Fred Diaz, 47, formerly president and chief executive officer of Auburn Hills, Michigan-based Chrysler’s Ram brand and Mexican unit, will be vice president of U.S. sales and marketing for the Nissan brand, according to an e-mailed statement yesterday. Diaz, who spent 24 years at Chrysler begins May 1 and the position is new, said Travis Parman, a Nissan spokesman.