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Republican Rebranding Off-Message as Members Shirk Advice

Republican Party Chairman Reince Priebus has less than 19 months before his next major test, the 2014 elections, to turn around a party with a tarnished brand, skeptical consumers, revenue challenges and internal divisions.

“Their brand is frozen back in time, and today’s voters are not buying it,” said Karen Post, an author on rebranding who calls herself a “moderate” Republican. “Consumers have changed. Parties that win reflect contemporary values.”