Innovator: Sam Friedman's ParkMe App Finds You a Parking Spot

The App That Finds You a Parking Spot
Photograph by Ryan Young for Bloomberg Businessweek

Sam Friedman, 28, recalls driving to a movie theater in Santa Monica, Calif., in the summer of 2007 to see Live Free or Die Hard, then spending a fruitless hour and a half looking for a parking space before giving up and going home. Drivers circling U.S. business districts in search of an empty metered space or a cheap garage account for 30 percent of urban traffic congestion, according to an IBM survey. After his movie no-go, Friedman decided to build an app that allows users to outsource the chore.

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