How to Run Your Company Like an Improv Group, by Twitter CEO Dick Costolo

Photograph by Jake Stangel for Bloomberg Businessweek

When I first got to Chicago and was doing improvisational comedy, there was a group of folks from Ivy League schools, like Rachel Dratch, who graduated from Dartmouth. There was another group from Midwestern universities, the Chris Farley types, who were like, “We are going to swear onstage and take our shirts off.” There was a fascinating balance there. It created a great blend of intellectual comedy and slapstick.

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