How to Ask Donors for Money, by Laura Arrillaga-Andreessen
Be prepared to address the concerns of today’s donors, who conduct the same type of due diligence on their nonprofit investments as they do on their for-profit ones. Donors want to know whether you serve a critical need and if you do so better than other groups working on the same problem. Donors want to support groups that involve beneficiaries in designing programs, demonstrate evidence of progress, and have budgets that make sense given their programmatic scope. So gather your data, analyze it, understand what does and doesn’t work, and be transparent and accountable.
• Arrillaga-Andreessen is the author of Giving 2.0.