J.C. Penney Parts With Former Apple Executive Twiggs
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J.C. Penney Co. has parted ways with another top marketing executive as declining sales threaten Chief Executive Officer Ron Johnson’s overhaul of the department-store chain.
Sissie Twiggs, who served as a vice president of media in digital marketing, is no longer with the company, Joey Thomas, a J.C. Penney spokesman, confirmed in an e-mail today. Twiggs joined the Plano, Texas-based retailer in July after more than 16 years at Apple Inc.’s global advertising unit, according to a profile on LinkedIn. Johnson came to J.C. Penney in November 2011 after running Apple’s stores.