On Matrimony.com, India's Arranged Marriages Hit the Web
At a tiny storefront in the bustling T.Nagar district in Chennai, a poster picturing maids, construction workers, carpenters, and hairdressers offers a tantalizing promise: “No matter who you are, you can get married here happily.” That pitch enticed the mother of a 35-year-old electrician in March to drop by the store, one of the city’s 25 Popular Matrimony outlets, to seek a suitable mate for her son. “We have been searching for a match at temples and brokers for the past three years,” says the woman, who wouldn’t give her name. “One of these salespeople saw our ad in the newspaper and called us here, and we hope we can find a girl.”
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