Facebook Unveils Smartphone Software to Attract Advertisers
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Facebook Inc., with newly released software that embeds social-networking features more deeply into smartphones, is ratcheting up efforts to keep users engaged and lure marketers to advertise on small screens.
The software, which the company calls Home, makes it easier to access Facebook features -- such as friends’ photos, messages and status updates -- on a mobile device’s home screen, Chief Executive Officer Mark Zuckerberg said at an event yesterday in Menlo Park, California. The application is available starting April 12 on Samsung Electronics Co. and HTC Corp. phones that run Google Inc.’s Android operating system.