France Telecom CEO Says Frugal Buyers Threaten IPhone Sales

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France Telecom SA Chief Executive Officer Stephane Richard, head of one of Europe’s largest wireless carriers, said the increasing frugality of customers is threatening sales of pricey phones such as Apple Inc.’s iPhone.

“We are in a period of changing consumer behavior,” Richard said this week during an interview at Bloomberg’s headquarters in New York. There are fewer shoppers in search of the latest and greatest gadget, and more of them are seeking lower prices on wireless service, he said.