Jessops Reopens on London’s Oxford Street Led by ‘Dragons’ Star
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Jessops, the U.K. camera chain that collapsed in January, reopened a store on London’s Oxford Street as buyer Peter Jones of “Dragons’ Den” television fame said the retailer promised “a change in how we shop.”
“The potential is huge” as Jessops tries to convince customers to gather information about products, order online and come to a store to get their goods, aided by workers who can explain how to use the equipment, Jones said today in a Bloomberg Television interview.