Designer Michael Graves on Moving to J.C. Penney

The architect and industrial designer on ending his partnership with Target and jumping to J.C. Penney
Illustration by Jimmy Turrell

Ron Johnson was at Target in 1997 when I was invited to design the scaffolding they sponsored during the renovation of the Washington Monument. By chance, he looked at a sketchbook I had, which had a lot of small objects for the kitchen. He said, “You really have something here. Let’s talk.” I loved the challenge of making good design affordable. It’s what Wiener Werkstätte, Le Corbusier, and Frank Lloyd Wright did.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.