Chrysler’s Ram Considering Expanding Sports Team Edition Pickups
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Chrysler Group LLC is considering expanding its successful Ram truck promotional tie-in with Detroit’s professional hockey team to other sports and cities, Fred Diaz, head of the Ram truck brand, said.
Ram sold about 3,000 of the Red Wings edition of the Ram 1500, which went on sale in November 2011, triple what the company expected, Diaz said in an interview yesterday at the New York auto show.