Nicolas Cage Hired by China’s BAIC Motor to Promote Senova Cars
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Actor Nicolas Cage has signed on as brand ambassador for Chinese automaker BAIC Motor Corp., joining Brad Pitt and Barcelona soccer star Lionel Messi in promoting automobiles in the world’s largest vehicle market.
Cage will appear in a television commercial to be aired in May, according to Beijing-based BAIC Motor. The state-owned automaker said it chose the 49-year-old Academy Award winner as its brand spokesman because he’s well-known to Chinese audiences, especially target buyers in their 40s.