Pursuits

Variety Folds Its Daily Newspaper, Launches a Weekly Magazine

The Daily Variety trade magazine in 2009Photograph by Damian Dovarganes/AP Photo
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Last week, after an 80-year run, Variety halted production of its Daily Variety newspaper, but the outlet won’t be disappearing completely. Today the entertainment publication relaunched itself as a glossy weekly magazine, also called Variety, to accompany its newly free, un-paywalled website. There, in addition to covering film and television and major Hollywood studios, it has added a new focus: streaming content.

“There’s a lot of trial and error going on here,” says Cynthia Littleton, one of the publication’s three editors-in-chief. “Reporting on entertainment has grown exponentially—there’s probably more journalistic resources dedicated to entertainment and media than anything else—and it’s forced us to look at the landscape and find our place. It’s tricky.”