Vodafone Ends Formula One Sponsorship With McLaren Racing Team
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Vodafone Group Plc, the second-largest mobile-phone company, will end its sponsorship of the McLaren Formula One racing team at the end of the year.
Vodafone, which has reviewed its sponsorship strategy, is shifting its focus on live events and digital campaigns to increase awareness of its brand, the Newbury, U.K.-based company said in a statement today.