History Channel's 'The Bible' Is a Marketing Miracle

History Channel’s new miniseries is loud and bloody. It’s also a marketing miracle
Photograph by Joe Alblas/History Channel

It’s a tense night in Sodom. God’s judgment has arrived, and fire rains down from the skies. The beleaguered, henpecked Lot, a nephew of Abraham, shuffles two mysterious Jedi-like figures into his home. A group of armed Sodomites soon bursts through the door and demands that the men be given up. One of the “Jedis” unsheathes two swords and swiftly dismembers the men.

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