Does the Lingo of Sustainability Make You Scream in Terror?

I was reminded recently by film critic and Twitter celebrity Roger Ebertthat the genius of Alfred Hitchcock extended from drama, suspense and black humor all the way to sustainability.

The word is used by so many people these days, to mean so many different things, that just defining it is like juggling scrambled eggs. That’s more or less the consistency of corporate sustainability rhetoric, too. Real-life example: “Our strong values of togetherness and enthusiasm, a constant desire for renewal and our commitment to make our goals a reality will support us in taking the many steps, both large and small.”