Whole Foods' Business Case for GMO Labeling

Customers shop at a Whole Foods Market Inc. store in New York Photograph by Victor J. Blue/Bloomberg

Whole Foods pleased many of its shoppers, and most of its critics, when it announced Friday that all products in its U.S. and Canadian stores containing genetically modified organisms (GMOs) would be labeled as such by 2018. It’s clever marketing, too, for a company still trying to overcome its “Whole Paycheck” image. Transparency is something worth paying for these days.

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