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Fujifilm Touch Screen Poised to Aid Microsoft Vs. Apple

Fujifilm Holdings Corp., a company better known for cameras and film, could help Microsoft Corp. and the personal-computer industry fight back against Apple Inc.

Fujifilm is using its experience with silver to create bigger and more affordable touch-screen displays. Laptops and desktops sporting large touch-responsive panels are costly to produce because the sensors are made of a rare and brittle material called indium tin oxide, or ITO.