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Noma Owner Opens Gustu in Bolivia to Replicate No. 1 Copenhagen


Danish celebrity chef Claus Meyer owns two fine-dining establishments. The first is Noma in Copenhagen, No. 1 on San Pellegrino’s World’s 50 Best Restaurants list for three years running and recipient of two Michelin stars. The wine-paired tasting menu for two at the avant-garde eatery costs about $900.

The second is Gustu, where a couple ordering the wine-paired tasting menu will spend just $260. That’s quite a discount from Noma. There’s just one catch: Gustu isn’t in Denmark, one of the world’s richest countries; it’s in Bolivia, the poorest state in South America, Bloomberg Pursuits will report in its Spring issue.