Gadget Makers Seeking Twitter Fame Flock to Texas

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Hardware makers will tussle with application developers for the limelight at the South by Southwest Interactive festival, a conference better known for showcasing startups such as Twitter Inc. focused on software.

“There is more hardware happening at South by Southwest this year than ever before,” Hugh Forrest, the lead organizer of the event, said in an interview. “It’s a new thing, and that newness is always sexy.”