Sheryl Sandberg's Book Offers Little for Working Moms
In 2003 two professors at Columbia Business School and New York University gave their students a case study to test attitudes about gender in the workplace. Half the students got the real-life story of Heidi Roizen, who became a successful venture capitalist by using “her outgoing personality and … vast personal and professional network.” The other half received exactly the same study, but with one vital difference: The name Heidi was changed to Howard.
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