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BlackBerry’s Heins Says He Won’t Sell $50 Phones

BlackBerry, the Canadian smartphone maker, said it’s readying less expensive devices for emerging markets like India, though it has no plans to compete with lower-cost Asian rivals at the $50 to $60 level.

“Understand where you are playing and resist being talked into segments that you know will not serve your purpose and will not result in shareholder value,” Chief Executive Officer Thorsten Heins said in a question-and-answer session at a conference in BlackBerry’s hometown of Waterloo, Ontario. “You will not see us getting into the 50-, 60-buck phone segment. This is not BlackBerry.”