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Estee Lauder M.A.C. Driving Sales From Nigeria to Brazil

When Estee Lauder Cos. opened a store selling M.A.C. makeup in Lagos, Nigeria, this month, it didn’t have much company.

Going where rivals aren’t is standard operating procedure for the 29-year-old cosmetics line. M.A.C. has long courted various ethnic groups, including American blacks, and Estee Lauder sees the brand as the key to unlocking emerging markets.