Ford’s Lincoln Sales Sputter Even After Super Bowl Commercials

Ford Motor Co.’s Lincoln brand, which aired two ads during the Super Bowl in February, posted a 29 percent U.S. sales slide for the month as dealers continued to run short of the MKZ sedan featured in the commercials.

Lincoln sold just 945 MKZs, down 62 percent from a year earlier, as the luxury brand yesterday reported that total monthly sales fell to 4,883. That was the second-fewest in almost 32 years, according to researcher Ward’s Auto. Lincoln’s lineup was outsold by all but four Ford-brand models.