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Facebook Buys Microsoft’s Ad-Campaign Service Challenging Google

Facebook Inc. said it will acquire Microsoft Corp.’s Atlas Advertiser Suite business, adding campaign-measurement tools that help it step up competition with Google Inc. for online-display advertisements.

The team from Atlas will remain in Seattle, where the business is based, Menlo Park, California-based Facebook said in a blog posting yesterday. Atlas tools help companies choose and place ads on websites and monitor their effectiveness.