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As Evernote's Cult Grows, the Business Market Beckons

The personal organization app has created a class of foaming zealots. Can they convert the rest of us?

Zerkel, a productivity consultant, recommends Evernote to nearly all of his clients
Photograph by Damien Maloney for Bloomberg Businessweek

It happens gradually, devoted fans insist. Once you get it, they say, you live and die by Evernote, the five-year-old, everything-in-one-place personal organization application that is hyped by its creators as your “external brain.”