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Honda Battles Invisibility in Luxury With $100,000 Acura: Cars

Acura’s future was so dire four years ago that Honda Motor Co. began killing models and choking off product development. Now, Honda is putting $1 billion into its luxury brand, a perennial also-ran to Toyota Motor Corp.’s Lexus line.

Honda’s latest attempt to give Acura purpose is a parade of new products, including the flagship RLX sedan, an MDX sport wagon and the return of the NSX super sports car, priced above $100,000. Its goal is to tailor Acura to the tastes of the U.S. buyers it covets.