Pursuits

For Netflix, Original Shows Are Low-Risk

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By Susan Matthews

February 15, 2013 at 12:01 AM UTC

This article is for subscribers only.

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This article is part of the February 18, 2013 issue of businessweek.

By producing shows such as House of Cards, Netflix is reducing its reliance on pricey content created by movie and TV studios. The cost will likely be offset by fees from the millions of subscribers it adds each year.

For Netflix, Original Shows Are Low-Risk