Amid Japan's Stock Rally, the Individual Investor Returns

New investors are snapping up an old company handbook
Stock prices are displayed in the trading pit of the Tokyo Stock Exchange Photograph by Tomohiro Ohsumi/Bloomberg

Atsushi Moriyama, owner of a bookstore in the heart of Tokyo’s financial district, gauges the market by sales of the Kaisha Shikiho—in English, the Japan Company Handbook. Since December, the bible of Japanese stocks has been flying off the shelves at Yuhodo, his shop in the Kabuto neighborhood. “One look at the sales figures and you knew this rally was going to keep going,” he says.

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