Pursuits
Champagne Makers Seek Valentine’s Day Bonanza Against Slump
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In the deepest corner of a cellar built during Roman times in Ay, France, Fabrice Rosset points to bottles glowing with a golden hue that he’s banking on to give champagne sales a much-needed bump on Valentine’s Day.
The bottles of “Amour de Deutz” tucked away 70 meters (230-feet) underground in the winding, 3-kilometer (1.9-mile) long cellar, together with the methuselah, a special six-liter vintage edition with cherubs etched on the bottle that sells for $4,000 in a silver case made by Christofle are just the thing for today’s celebrations, Rosset, the chief executive officer of champagne maker Deutz, said in an interview.