Sony Music CEO Doug Morris Is Streaming Big

Doug Morris and the case for the future of the music business
Photograph by Jason Nocito for Bloomberg Businessweek

Doug Morris grew up in the 1950s on Long Island in a family he describes as “very professional.” His father was a lawyer. His mother taught ballet. His older brother was an aspiring scientist. Doug was the exception. He wanted to be a rock ’n’ roll songwriter. His parents spent a great deal of time fretting about his future. “Their basic question was: ‘Who is going to take care of Doug?’ ” Morris recalls. “ ‘How is he going to make a living?’ ”

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