Microsoft Starts Ad Campaign Attacking Gmail Privacy
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Microsoft Corp. will run a U.S. advertising campaign urging consumers to drop Google Inc.’s Gmail in favor of its own online e-mail services, stepping up their rivalry for Internet users.
Television, print and online spots starting today will feature the word “Scroogled!” in the colors of Google’s logo, criticizing the operator of the world’s most popular search engine of scanning the text of e-mail messages in order to tailor ads to users.